Cincoro Tequila, the prestigious collection of high-end tequilas, has revealed their official collaboration with AC Milan, the renowned Italian soccer powerhouse, an emblematic and historic entity in the world of sports with a fanbase of 550 million globally. This partnership, designed to enhance the fan experience of AC Milan and improve the Club’s brand reputation worldwide, signals the commencement of Cincoro’s expansion into Italy, led by their new regional distributor, D&C, a company that has been importing luxury food and beverages for over six decades from Corsico, a town in the vicinity of Milan.
“Launching Cincoro Tequila in Italy has been a longstanding aspiration for us, and we are elated to finally introduce Cincoro to connoisseurs of premium spirits in Italy,” stated Emilia Fazzalari, Co-founder & Executive Chairperson of Cincoro Tequila. “This remarkable collaboration enables us to showcase the rich and delightful flavor of Cincoro to discerning Italian consumers and travelers from around the world.”
“We are thrilled to welcome Cincoro Tequila to AC Milan,” said Maikel Oettle, Chief Commercial Officer of AC Milan. “This partnership exemplifies our dedication to partnering with brands that reflect the same commitment to excellence and luxury that epitomize AC Milan. This alliance will unquestionably enhance the prestige of our brand globally, bridging the sophistication of Milanese culture with the refined allure of Cincoro,”Â
Cincoro Tequila, which offers five opulent tequila variants crafted from 100% Blue Weber agave sourced from private plantations in both the highlands and lowlands of Jalisco, Mexico, was established in 2019 by five basketball legends: Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan. In a span of fewer than five years, Cincoro has garnered over 29 accolades in reputable spirits competitions, setting the benchmark for tequila excellence. The brand recently introduced the expansion of Team Cincoro, welcoming luminaries such as 23-time Grand Slam Champion Serena Williams, MLB Hall of Famer Derek Jeter, Major champions Dustin Johnson and Keegan Bradley, alongside DraftKings Inc. co-founders Jason Robins, Matt Kalish and Paul Liberman, among other prominent investors.
In 2024, Cincoro initiated an ambitious and thrilling strategy for global expansion and is set to launch in other pivotal European markets, including Spain, France, Greece, and the UK, as well as in the Middle East, Asia, and various renowned travel retail destinations.
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