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    Exploring The Palm Beach International Boat Show

    The Big Apple Concours is all set to create a splash this year as it premieres at the Palm Beach International Boat Show on Friday evening.

    They have just revealed the most sought-after pass in town – an exclusive Platinum event that will offer a range of delights, from a top-tier open bar serving gourmet cuisine to early admission to the boat show.

    “We plan to make this an annual affair starting from next year,” expressed Maria Jannace, the CEO and creator of the Cars & Culture Concours Series, which encompasses The Big Apple Concours and Fort Lauderdale Concours, during a recent phone conversation. “This is sort of a trial run for us, and the excitement around it has been remarkable so far.”

    The Windward VIP Experience presents a distinctive opportunity to unite sailing aficionados with car enthusiasts. The occasion is scheduled for Friday evening from 7:30 to 10:30 p.m.

    “The event in Palm Beach on Friday will be a special sneak peek affair with Lotus as the main sponsor,” she shared. “Lotus will be showcasing their latest sports car Emira alongside a dozen other stunning vehicles. This year’s event will be more of a three-hour soirée as it serves as a teaser for what’s coming next year. Attendees can enjoy a performance by the Valerie Tyson Band, as well as an art exhibition curated by Vincent Peters.”

    After establishing her advertising and sports management firms, Maxim Creative Group and Maxim Sports Management, Inc., in Fort Lauderdale during the late 80s, Jannace secured clients such as the Florida Marlins, Miami Dolphins, and Florida Panthers. Now based in New York City, her fervor lies in making the classic and collector car hobby more inclusive to a varied audience.

    “Palm Beach hosts numerous upscale events, but my approach is quite distinct,” Jannace emphasized. “We aim to make this event more appealing to a younger, diverse crowd because what will become of classic cars if the younger generation loses interest? Our work in New York has demonstrated a demand for this. My goal is to reignite your enthusiasm for attending such events.”

    The Windward VIP Experience also grants one-day general entry to the Palm Beach Modern + Contemporary Art Fair coinciding with the Palm Beach International Boat Show.

    The Windward VIP Club will be situated at the Lakeside Pavilion on Flagler Drive. For further details or ticket purchases, click here.

    The Big Apple Concours event is slated for September 16 on the rooftop at Pier 17. The Fort Lauderdale Concours is scheduled to take place at the Superyacht Village in partnership with the Fort Lauderdale International Boat Show on October 27.

    Image Source: Galati Yacht Sales

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