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Funnyman Actor ‘Jamie Foxx’ Unveils Brown Sugar Blend Whiskey

Image Source: Tinseltown / Shutterstock

Renowned performer, Jamie Foxx, known for his humor, acting, and singing talents, has recently partnered with spirits innovator WES Brands to launch the exclusive debut of Brown Sugar Blend (BSB) Whiskey. This unique whiskey collaboration, known for its smooth flavor, is owned and creatively directed by Foxx himself.

Most recently, Foxx delighted audiences in the film The Burial, for which he received a NAACP Image Award nomination. He also contributed his voice to the uproarious comedy Strays alongside Will Ferrell, and played the lead role in Soul, an award-winning animated feature by Disney/Pixar.

“Life is precious, and I’ve always strived to live it to the fullest. Being a devoted whiskey enthusiast, owning a brand that offers a distinct sipping experience has been a personal aspiration of mine; with BSB, I’m finally bringing that dream to life,” expressed Foxx, Owner & Creative Director of BSB. “BSB embodies my life philosophy – it’s about uniting people to embrace life and enjoy the moment.”

Capturing the essence of being more daring and superior, ‘BSB’ is a 70-proof elixir that combines aromatic cinnamon spice with subtle hints of comforting brown sugar.

Featuring an elegant, matte black design, BSB’s bottle showcases a glow-in-the-dark “BSB” chenille letter patch, designed to captivate and pique curiosity. BSB Whiskey is a standout on store shelves and can elevate any social gathering, making it the focal point of the evening.

“Flavored whiskies had a phenomenal year last year, with U.S. depletions reaching 18.25 million cases in 2023, up from 14 million cases in 2019*,” noted Lauren Kiyak, SVP of Marketing at WES Brands. “Recognizing a fantastic opportunity, and with Jamie’s innovative leadership, BSB now represents the perfect blend of style, athleticism, a modern nod to classic technology, and delectable flavors.”

BSB Whiskey is priced at an SRP of $24.99.

Image Source: Tinseltown / Shutterstock

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