The renowned Kartell, a distinguished Italian design label, has established itself in a novel spot within the bustling NoMad district in New York.
Located at 152 Madison Avenue, at the northwest intersection of East 32nd Street, this freshly minted 4300 square foot flagship emporium occupies two levels within a historic 1920s edifice. With its four grand windows offering views onto the surrounding streets, the vast layout serves as an ideal backdrop for showcasing Kartell’s merchandise and lifestyle assortments.
The initiation of Kartell’s recent venture in New York marks a firm dedication to maintaining a footprint in pivotal global urban centers. By selecting a prime spot within the dynamic NoMad neighborhood – which has swiftly emerged as a key hub in the city’s design realm – the label reaffirms its steadfast commitment to innovation, artistry, elegance, and design.
As part of its enlarged footprint strategy, Kartell is now concentrating on grander retail spaces, like its newest precinct in New York, to underline its capacity to provide extensive living solutions encompassing a varied array of products; these range from plush sofas, plush armchairs, sumptuous rugs, chic side tables, sophisticated lighting fixtures, tables, and seating , all reflecting the label’s resolve to stay at the forefront of avant-garde technological progressions. This expanded product lineup allows Kartell to deliver a holistic outlook that caters to the strong demand for residential and hospitality ventures across the market, while appealing to the refined preferences of a cosmopolitan clientele.
“We opted to relocate from our initial Greene Street spot to a larger venue with larger windows within the NoMad precinct, a locale distinguished for its design focus,” comments Lorenza Luti, Kartell’s Marketing & Retail Director. “This space will enable us to furnish a more inclusive and immersive Kartell experience, offering our fresh lifestyle concept to retail patrons as well as architects and industry insiders. The bond between Kartell and New York was forged in 2000 with the inaugural store opening. Today, the novel venue’s design is better suited to highlight the wide array of new offerings, enabling comprehensive arrangements and settings that truly enrich the shopping expedition.”
In tandem with the physical store expansions, Kartell is also actively enhancing its online retail platform to cater to patrons throughout the United States. The label acknowledges the value of upholding a multi-faceted strategy that melds both virtual and brick-and-mortar sales, delivering a seamless and coherent customer journey.
Image source: Kartell.com
