Swiss sportswear brand ‘On’ is opening a new store in Miami, expanding its retail presence and becoming its fifth location in the U.S. The store, located in the upscale designer precinct of Miami, spans across 3,229 square feet and showcases On’s latest footwear and performance apparel innovations. The store’s design incorporates subtle elements reflecting Miami’s tropical outdoor elements and cultural artistic heritage.
“Miami connects performance and design like no other city in the world, and blending those two things is core to On’s DNA,” said Martin Hoffmann, Co-CEO and CFO at On. “Our new store will help us create more intimate touchpoints with our athletes and fans in this city, taking their experience with our footwear and apparel to new levels.”
The store’s design draws inspiration from Miami’s local surroundings, blending the elements of raw nature with advanced technology. The earthy color scheme and sand-grain infused cement panels evoke the warmth and nature of Miami Beach.
The highlight of On Miami is its Magic Wall, an immersive structure standing at over eight feet tall, offering shoppers an immediate try-on experience of On’s latest footwear. The Magic Wall contains hidden drawers filled with a full range of shoe sizes, eliminating the waiting time for shoppers to receive sizes and allowing for more interactive experiences with On’s expert store advisors.
On Miami also features the brand’s alpine boulder, a 3D-scanned recreation of an actual boulder in the Swiss Alps. For the Miami store, On collaborated with artist Lucas Muñoz Muñoz to design the boulder, incorporating hand-hammered metal contours treated with automobile chromaflair paint inspired by Miami’s art deco and car culture. The boulder appears to change colors as viewers move around it, creating a dynamic and interactive experience.
Aside from being a retail space, On Miami will also host Run Clubs every Wednesday, inviting guest hosts to lead the group on popular running routes in the city.
“Our new store in Miami underscores our continued investment in the Americas, which is On’s biggest market and our biggest growth driver globally,” said Britt Olsen, GM of the Americas and Head of Global Commercial Strategy. “We’re grateful for the opportunity to grow a new community of On athletes and movers in Miami, and to connect more closely with those who are already fans of our brand. Portland, Austin, Chicago… you’re next!”
On, founded in 2010, has become one of the fastest-growing sportswear brands in the world. In Q2 2023, On reported CHF 444.3 million in net sales (over $500 million USD), the highest in the company’s history, and a growth rate of over 52 percent year-over-year globally. On Miami adds to the brand’s growing roster of 27 stores worldwide.
Image Source: August_0802 / Shutterstock
